"This helped me realize I was writing my website all about myself, instead of my clients. Filling out my Ideal Client Avatar profile helped me focus on them and how I help with their problems."
–Valerie McDonnell
Marketing is storytelling...
Everything else is just tools & tricks
The #1 problem new clients tell me about their attempts at DIY marketing is they don't know what to write.
What they should be asking isn't what to write, but who they're writing to.
Marketing is the story of a better life available with your products/services...and what's at stake without them.
It's really that simple.
Every story is a hero's journey. Only question is—who's the hero and what must they go through to reach their goals?
The main character of your Brand Story isn't you—it's your Ideal Customer!
Download our BRAND STORY HERO template & workpack to understand and develop your ICA, so you can target & connect with the right audience:
What you'll learn
Through brainstorming templates and writing exercises, you'll learn how to leverage empathy into effective brand story marketing. You'll learn to love marketing—because you'll be telling real stories for real people.
Forget about your resume. No one cares how much you love your work. Your inspiration sources don't matter.
You'll learn from this guide how to tell tight, focused, relevant brand stories that address what your prospective customers actually care about—their own life and how you can make it better.
Learn:
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Why the Ideal Customer Avatar (ICA) matters
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Traits to include for your ICA
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How to grab attention with clear, concise stories
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Aiming your ICA's fears toward positive results
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Addressing doubts & concerns with empathy
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Framing website content around your ICA
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How to get effective testimonials
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And so much more...
"I have no idea how to write a bio. When I was doing my website, I straight up copy/pasted from my old resume. Then I found this guide about the Ideal Customer Avatar and I realized I was doing it all wrong—resume included. This template and the writing exercises helped me refocus how I think about everything on my website and eventual social media."
–Ari P